Increasing Sales For Your Online Business

Here is an interesting table published by Rand Fishkin on

Have a look at the column to the right (I marked green). Basically, the table says: no matter what you budget is, anywhere from tiny to very high, the most important marketing channels for increasing sales stay the same:

  1. Conversion Rate Optimization
  2. Search Enginge Optimization
  3. Email Marketing

Comparing Marketing Goals And Respective Channels

Considering how many other factors and variables Rand mentions, this seems to stand out as a nice heuristic or short cut.

Please note that sales still build on having established some level of brand awareness and trust.

Still, the top 3 stay the same, independent of budgets. Interesting.